Euro 2012 – ARD and ZDF get German EURO rights
The deal for the 2012 tournament in Poland and Ukraine will ensure extensive free-to-air coverage with 27 matches live via channels Das Erste and ZDF. Dedicated magazine and highlights programmes will complement both broadcasters’ offerings. In addition, coverage of the competition will also be made available via internet, mobile and radio. The right to licence the four overlapping matches to other Free-TV channels and all Pay-TV rights remains with UEFA.
"UEFA is delighted to renew this agreement with ARD and ZDF, two long-standing and experienced partners in broadcasting major sports events," said David Taylor, CEO of UEFA Events. "Having established a very good relationship with both broadcasters, UEFA is looking forward to providing a unique viewing experience to football fans in Germany by offering an extensive coverage of UEFA EURO 2012."
ARD and ZDF have been awarded the broadcasting rights for UEFA EURO 2012 in Germany. The two public broadcasters have been long-term partners of UEFA for national team competitions in Germany and enjoyed very successful coverage of UEFA EURO 2008 in terms of audience figures.
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