NIKE, LeBRON JAMES CREATE PERFORMANCE EXCELLENCE, THE NIKE AIR MAX LeBRON VII

EVENT TO BE WEBCAST WORLDWIDE AT 12:00 p.m. EST

WHAT:            Nike and NBA MVP LeBron James will host a press event in Akron, Ohio, from the Ed Davis Community Center where LeBron played as a youth, to discuss their latest, innovative design collaboration — the Nike Air Max LeBron VII.  This will be the official unveil of the Nike Air Max LeBron VII, Nike´s first performance basketball shoe with a full-length Max Air cushioning system.  LeBron will answer questions from the webcast audience in real time.  Nike Performance Footwear Designer Jason Petrie will also participate in the presentation, with SNL comedian Kenan Thompson acting as host.  To accommodate the world´s media from any location around the globe, the event will be webcast. 

                        Notes regarding the webcast:

·      Viewers may download audio assets of the press event from the webcast.

·      The webcast is not broadcast quality video, but Nike´s TV Production will have broadcast quality video available shortly after the event ends.

·      Photos of the press event will be available at www.nikemedia.com shortly after the event.

WHO:           LeBron James, Nike Performance Footwear Designer Jason Petrie and

SNL comedian Kenan Thompson (as host)

Friday, August 7, 2009

www.nikemedia.com

Click on the "Webcasts" section and follow steps to register.

MEDIA MUST REGISTER.

** Here you can watch the media event from the convenience of your computer screen, just like TV, and ask questions in realtime.

Ecco come accreditarsi per guardare in diretta on webcast la presentazione delle nuove Air Max LeBron James VII della Nike. L’evento è previsto per venerdì 7 agosto.